IDEAL SITUATION: Your competitor has a billboard in the center of town, marketing their practice and an offer on dental implants (your specialty!). Rather than paying for your own advertisements ($$$) to compete, save money and use theirs to your advantage!
HOW PEOPLE SEARCH: As drivers pass by the billboard, most likely, they will look up the company name in Google/Bing/Yahoo.
Show your PAID AD for your competitor’s name and versions of it.
When you are outbidding your competitor, not only are you amplifying your company’s brand awareness but you are also guaranteeing an audience that is qualified and interested in what you have to offer (if they are searching for your competitor, they are also in the market for what you have to offer). To top it off, every conversion you receive, is one less for your competitor.
When bidding, go above and beyond just their brand name. Add queries that are specific to your offerings. Not only will this widen your search horizon, but it will also lead to a better understanding of your audience (what words stick out to them in advertising, what they are looking for specifically). Understanding your audience allows you to maximize your CPCs.
Your competitor’s company is called “Dreams Dental”. Bid on
Include keywords or phrases that can not only widen your reach, but also tell you a little bit more about your consumer.
[Dreams Dental Prices]
[Dreams Dental Reviews]
[Dreams Dental Insurance]
[Dreams Dental implants]
Once you have the keywords down, make sure your ad and message are strong and relevant. If the billboard advertised a discounted offer on dental implants, make sure your ad showcases a competitive advantage you hold. Catch their eye and bring the consumer to you.
Following blog post was first published to How to Take Advantage of Your Competitor’s Billboard Marketing. Read more on: Rockin Dental Marketing Blog
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In case somebody is unable to carry on the cost of visiting a dentist in East Dulwich, then he must not step back as he is not the only guy.
10 Ways of Getting Affordable Dental Care:
But there are wide number of cost saving measures to be attempted in order to fetch an affordable dental care which include:
Participating in medical studies – There are many universities and organizations that go for research work related to specific dental treatment methods. Hence, participating in medical study in exchange of free dental care like cleaning or extraction of wisdom tooth can be easily considered.
Approaching dental providers who use free as well as low cost treatment – Many dentists are known to set their rates on the basis of income of patients. One may contact the dental association of the state to locate dentists known to operate on a sliding scale. He may also receive service from a free medical clinic.
Searching for online coupons and savings – In order to save money on dental care, one must ensure to check the websites related to daily deals. These sites occasionally provide coupons and deals with dental care services like cleanings and fillings.
Enrolling in a discount dental plan – In order to fetch yearly membership, one may opt for discount dental plan provided by any dental clinic in Dulwich. These plans allow good rebate on dental costs provided that the approach is done to those dentists who accept such plans.
Using the services of dental students – Dental students need to acquire a good experience before being graduated and getting licensed. But it is we guys who can help them to fetch a good experience by approaching and receiving required dental care against significantly reduced cost.
Trying to receive good discount – There are many dentists who do not fail to understand that some patients are uninsured. Some may also provide soft corners and get inclined to sort out the problems. Through good negotiation techniques one may book an appointment hence expecting to get a rebate on the treatment.
Being willing to pay upfront – In case patients are willing to pay in advance, there are chances that provided by a dentist for dental care in East Dulwich may drop the price by some percentage. According to a recent study, such a trivial step may let you earn regular discounts.
Engaging in dental tourism – Travelling to other countries in order to receive dental treatment can be an expensive option. It is good to consult a dentist in order to decide whether travelling to another service for receiving dental service will be a wise decision or not.
Offering to barter services – Bartering can also be a good option in case you have a unique skill set. Exchanging out services like accounting, web developing etc. for dental care may fetch potential opportunities.
Finding part-time job with dental benefits – One may look ahead to get a part-time job for high flexibility. After meeting the minimum number of hours required to work, one can easily qualify for dental and health insurance.
Taking best care of teeth on a regular basis must be the first priority.
Source: 10 Ways to Get Affordable Dental Care
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